Easy Asset Management Plc. is one of the dynamically developing no banking institutions in Bulgaria. The company has been on the market for micro credits since 2005 and has more than 30% market share, which ranks it among the leaders in the financial sector. Easy Credit’s main priorities are to protect the interests of its customers and provide top level service for them, since these conditions are necessary for the success of every business. In order to attain its aims more easily and ensure perfect service for thousands of customers each year, Easy Asset Management integrated InfoServ® Customer Manager – professional call center with standard CRM (Customer Relationship Management) and telephone functionalities, that wholly organizes the relationships with customers and increases their loyalty.

InfoServ® Customer Manager offers a wide scope of possibilities. Main priority of the software is to ensure the profitability of work with customers by classifying information about them in a uniform data base and by allowing easy data exchange between employees and departments in the company. Particularly useful functionality for companies, operating in the financial sphere, is InfoServ® Telemarketing. Only a small part of the benefits it provides are serving current and attracting new customers, sales and new product presentations on the phone, calling debtors, debt collection etc. InfoServ® Telemarketing raises employees’ work efficiency and organizes the efficient distribution of work-load among them. Automates work with customers and stores the information that is available for them in a uniform database, which can be extended and analyzed after every conducted contact.
Phone calls with customers of credit and financial institutions can also be conducted according to a preliminarily prepared marketing script. Thus, employees work is facilitated and their work efficiency is increased. An interactive list with answers to frequently asked questions (InfoServ® FAQ) is another powerful instrument in the InfoServ® contact center, with which customer service is improved and valuable employee time is saved.
InfoServ® Customer Manager ensures effective bilateral communication between customers and the company. In this way, close trust relationships are created and maximum benefit for both sides is achieved.