Insurance is a leading branch in the economics of every country. The insurance sector in Bulgaria is rapidly developing and competition increases every single day. In the period of a financial crisis and constant rivalry, insurance companies need strategy and actions which can help them retain their current customers and attract new ones. The key to success is the efficient communication with the clientele and the ability to satisfy its needs.
Due to the large number of customers, whom insurance companies have contact with, communication is often a difficult task. Therefore, a way to manage relationships with customers needs to be found. InfoServ® Customer Manager suggests the possibility of facilitating the communication process through the application of the philosophy of Customer Relationship Management (CRM). By means of CRM, the company can create an easily accessible data base for its customers. In this way every agent will be able to quickly obtain the necessary information and react instantly in case of a phone call.
A very useful option in InfoServ® Customer Manager is the preparation of templates. Insurance companies are able to create templates of insurance policies which can be automatically filled in with information from the file of the customer. Data from the customer record is stored in the system and thereby the renewal of the insurance contract can be done only by one mouse click. It is possible to insert a formula in order to instantly calculate the payment for a given insurance. In this way the customer obtains information for the premium that has to be paid (e.g. for a life insurance) at different levels of the sum ensured. This function is also useful for contracting a Motor Third Party Liability (MTPL) or Motor Own Damage insurances for which the payment is defined automatically by entering the necessary parameters.
A company that engages itself in providing insurance services and has integrated InfoServ® Customer Manager is “EFKO Group” PLC. The firm was established in 2007 and performs financial and insurance operations. Using InfoServ® Customer Manager with a Call Center enables the support of a better communication with customers and makes the company more competitive on the market. The system is particularly useful in the business management of EFKO Group’s subsidiary – “EFKO Ins” Ltd. The insurance broker “EFKO Ins” offers to its customers the conclusion of contracts with various insurance companies. The firm uses templates of insurance policies, created in InfoServ® Customer Manager, by means of which the customer can easily choose its insurer. Satisfaction of consumer needs leads to strengthening company’s market position and increasing its corporate profits.

В условията на бурна медийна конкуренция, всяка компания желае да излезе с едни гърди пред останалите. Повечето знаят това и търсят нови подходи за достигане на максимален брой зрители, слушатели или читатели. Медиите използват всякакви варианти за изследване на интересите на аудиторията, стараейки се да постигнат качествен диалог и анализ на желанията и нуждите и. Ключът към сърцето на хората се крие именно в ясната комуникация и отношението към тях, защото и тук, както в останалите браншове, където контактът с клиенти е ключов, желанието на медиите е да постигнат по-добри финансови резултати. В общият случай схемата, която важи за всички, е следната:

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