Web (Live) Chat – the Hidden, Untapped Potential for Your Business

Web (or Live) Chat is commonly associated with customer service, but what many people don’t realize is that it is also a great sales and marketing tool. Web chat can help existing customers, new customers, and potential customers, and when utilized properly, can drive more sales through leads. InfoServ Web Chat, an integrated functionality of InfoServ […]

Boost Employee Productivity and Efficiency with These CRM Functionalities

It is easy for businesses to become overwhelmed by copious amounts of data and information regarding client transactions, sales, and employees. If businesses are unable to organize this data efficiently, employee productivity will be slowed to a crawl. Many businesses are relying on Customer Relationship Management (CRM) software to streamline the day to day work […]

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The Incredible Role an Integrated Communication Plays in a CRM Strategy

A popular research study conducted by Gartner in 2001 revealed that 50% of all implemented Customer Relationship Management programs were failing to meet expectations. Many speculated that technology was driving the CRM strategies, rather than the other way around. By 2009, a Forrester study showed that little had changed when they reported that 47% of CRM programs […]

Posted in CRM